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RAPPORT

5 Consumertrends for 2016

Only the worthy will be served.

It’s that time of year again ;)

Dive into our annual round-up of the five key trends – and actionable innovation opportunities – that need to be on your radar during 2016.

In the full Trend Briefing, you’ll learn:

  • Why only average brands will pursue omnichannel strategies in 2016 (and what forward-thinking brands are doing differently);
  • How to turn your internal culture into your most powerful marketing;
  • What smart brands will do with machine learning and artificial intelligence;
  • How brands are reframing customer perspectives on pricing – and unlocking new value.

And, much much more! Plus, as always, all the trends are illustrated with best-practice examples from Netflix, GrabTaxi, CogniToys, Dutch Aids Foundation, GoogleStockholmståg, Telefónica, and many more.

So...what are you waiting for? Read, discuss, apply, and kick some serious **** in 2016!

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