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RAPPORT

The Global State of Information Security Survey 2017

Moving forward with cybersecurity and privacy

Today, business executives want to hear about innovative new approaches to cybersecurity and privacy—not the same rehash of fear, uncertainty and doubt (FUD). They want to move beyond FUD and think more broadly about cybersecurity and privacy as both protectors and enablers of the business, thirdparty partners and customers.

This represents a distinct shift: Many organizations no longer view cybersecurity as a barrier to change or as an IT cost. They understand that cybersecurity solutions can also facilitate business growth, create market advantages and build brand trust.

In large part, this shift in thinking is an outgrowth of the digitization of business. Today, organizations not only create products but they also deliver complementary (and sometimes complimentary) software-based services for products that extend opportunities for customer engagement and growth.

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