Five trends transforming the Automotive Industry

A coherent market model for a clear future strategy for your company.

Dear reader,

Since the introduction of the smartphone, it has become clear that customers are quick to adopt even highly complex and expensive technology if it makes their lives easier. In other words, users value convenience and ease. These core values turned the automobile into the defining technical cultural item of the 20th century. Now it is time to translate these properties into the context of today's – and tomorrow's – technology and society.

The automotive industry has the opportunity to shape this fundamental restructuring. When devising strategies and business models, companies should not only consider direct product purchasers but all users and groups affected by transport issues. The automobile has long since changed from a technical to a social commodity: it guarantees our personal mobility and social participation, shapes our cities and landscapes, and structures our temporal and spatial thinking. This is why we have to rethink the whole automotive industry – with the focus on the use rather than the production of vehicles, in order to make the lives
of individual users more enjoyable, more efficient and safer: in other words, “eascy.” This study sets out to show the promising prospects that will open up the way to restructuring the automotive industry.

The paper was written by Autofacts, a team of PwC industry experts who provide automotive insights and forecasts to clients around the world.

We would like to thank Dominik Schmidt, Michael Kofler and Philipp Schreiber from the Autofacts team for their support. Important suggestions and ideas were also contributed by
Alex Koster, Alex Koster, Managing Director, Automotive and Digital at PwC Strategy&, and Dietmar Ahlemann, PwC partner, Technology Consulting.

In this report we hope to present relevant facts and correlations, and to offer long-term, sustainable strategic and operative suggestions. We look forward to discussing these with you.

Felix Kuhnert

Partner, Global AutomotiveIndustry Leader


Christoph Stürmer

Global Lead Analyst,PwC Autofacts

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