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RAPPORT

Is your digital future in the right hands?

An annual review of the real estate industry’s journey into the digital age

The real estate industry is still making progress with its digital transformation. Challenges remain, however, with full-scale adoption of digital technology still some way off.

In its third year, the annual KPMG Global PropTech survey looks at the progress made in the real estate industry’s relationship with technology over the past year. We examine the differences between regions, industry sub-sectors and stages of the property cycle, and we explore the areas in which attitudes and practices may need to change. We also focus on the crucial questions of who has responsibility for advancing the digital agenda and whether companies have the talent in place to deliver the job.

All in all, the developments of the past year are encouraging. Property companies are increasing their engagement with digital, and many companies are taking digital developments in their stride. Brokers and advisors, in particular, are at the forefront of the technological revolution, with automation and digitalization playing a growing part in their dayto-day operations.

At the same time as they embrace digital transformation, companies are putting more emphasis on data. They are increasingly keen to explore the ways in which it can revolutionize their operations and – importantly – improve the experience of their customers.

The digital revolution brings challenges, of course. Cyber security is an issue of rapidly growing importance – an issue that real estate companies are increasingly acknowledging. In the survey findings, we detect a new realism about cyber-security readiness. Unsurprisingly, the companies that are most advanced in their digital strategies are also the companies that are putting the most effort into their cyber defences. That underscores a crucial point: like the other aspects of digital transformation, cyber security provides an opportunity for forwardthinking companies to differentiate themselves from their peers.

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