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Personalization-as-a-Service for banking & finance

Study by Cambridge Centre for Alternative Finance

FinextraFICO and Amazon Web Services (AWS) showcase in their most recent study on Personalization-as-a-Service for the banking and payment industries, the importance of presenting clients with customized offerings and solutions. As such, results find that 33% of consumers expect specialised treatment for loyalty and anticipate rewards for past interactions. However, many current financial institutions fail to notice the relevance of personalization, leading to clients re-evaluating their providers. One solution to regain customers’ interests is to be proactive and anticipate customers demands and needs in the current digital age.

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