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RAPPORT

Trust in the digital age

In the digital economy, there’s little room for secrets

In the digital economy, there’s little room for secrets. Connected and wearable devices now provide access to consumer data that is exponentially more personal— and ultimately more valuable— than ever. But the reverse is also true. Consumers now have unprecedented visibility into the inner workings of the companies with which they do business.

How companies manage, secure and share that data is fast becoming the determining factor in profitable customer relationships. Those that get the trust equation right will be the ones best positioned to capture the most valuable customer data, as well as digital’s full business potential.

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