Money Mindsets

Customers think about money differently today. Banks must, too.

Some banks are finding that their bonds with customers aren’t nearly as strong as they would like to believe. One possible reason is that banks may have “blind spots” to important customer attitudes about money. That lack of insight prevents them from delivering the differentiated experiences customers want and the operational capabilities that drive efficiencies and growth.

The good news is that banks now have the opportunity to stand out from their peers. By acknowledging the different “money mindsets” of today’s customers, they can jettison long-held beliefs that hold them back. And with a new appreciation of what customers value, they can revitalize their relationships and build the capabilities needed to thrive in the years ahead.

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