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RAPPORT

Gen Z rising

New grads are beginning to feel the love

New grads are beginning to feel the love 

For the first time in years, there is an uptick in the number of U.S. college graduates wanting to work for large companies, with a 37 percent increase over last year.

They are willing to commit and ready to roll up their sleeves, but in return they want an engaging employee experience that takes full advantage of their degree. Currently, they see a majority (54 percent) of their predecessors feeling underemployed and want to avoid that fate.

As the first crop of Gen Z talent joins the future workforce, they bring a change in attitude and perspective, according to a new Accenture Strategy study. Although their attitudes reflect a return to more traditional workplace values such as the desire for a clear career path and stability, these potential employees are not old school. They bring a future-forward outlook, in the form of digital skills and mindset, to any employer.

This growing preference for large firms stands in contrast to the recent past, in which college graduates flocked to the entrepreneurial vibe. Whether it was the 47 percent who went to work for small businesses (versus 23 percent at companies with 1,500+ employees), or their peers who started their own businesses, 20% young grads gravitated toward the new and entrepreneurial. They eschewed large employers in favor of digital disruptors with a startup culture. But it looks like the tide may be beginning to turn. This year’s graduates are providing large employers a window of opportunity they should capitalize on while it remains open.

 

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