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RAPPORT

Diving into profit in the new health area

Profit pools, defined

Capital allocation solely on the basis of “smart money”or potential market segment size is sub-optimal. Instead, profit pool analysis presents a wiser and more comprehensive view.

Profit pool analysis adds depth of understanding by revealing the location and size of profit concentration—the most critical driver of future success—within an industry.

However, companies are struggling to properly assess the market opportunity—and act on it. Complicating factors like digital technologies, legacy mindsets, and ancient approaches are creating disgruntled ripples in the boardroom.

Continued failures in digital health will occur, with fits and starts before true disruption happens. In fact, more than half (51 percent) of digital health start-ups are at constant risk of failure. Leading executives acknowledge that the tides are turning, and that a broader shift from products to as-a-service is under way.

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