Converting digital interest into a measurable yield

European banks and insurers work to close the gap between digital strategy and operations.

When it comes to embracing the key components of the digital business, European banks and insurers need to focus on putting strategies into action. Accenture European Financial Services Digital Readiness Report, which uses public information, found that European financial services firms are losing ground to digital innovators, which are more effective at integrating digital into all aspects of their organizations.

Banks and insurers in Europe’s top five markets share key trends when it comes to building digital into their businesses. Across the region, firms tend to do best in the areas of strategic thinking and in customer-facing initiatives. Bringing digital in house—into product development processes and operations—remains a challenge.

"Eighty-one percent of firms highlight their work with start-ups and universities on digital topics, but only 60 percent have open innovation initiatives and 42 percent use digital technologies in their product development process."

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