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RAPPORT

Age of IoT

Technology and communications companies need to stand out or stand back

With the advent of the Internet of Things (IoT), digital disruption has entered its next phase. Nearly one in four US consumers are interested in at least six IoT services. Business leaders in all industries have taken notice. They are actively looking to take advantage of IoT’s potential to transform everything from customer offers and relationships to internal processes and operations.

For technology and communications companies, the IoT opportunities are much more significant. And the stakes are much higher. That’s because technology and communications providers are the ones that will deliver the power of IoT to everyone else. If they place the right bets, the payoff will be enormous. If they stumble, they are likely to lose millions to competitors who made wiser strategic choices.

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