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Staying relevant in the stampede of the Digital Giants

Digital Giants transform and disrupt markets at an incredible pace.

Staying relevant in the stampede of the Digital Giants

Digital Giants transform and disrupt markets at an incredible pace. Many incumbents across industries are responding effectively, while others struggle to adapt to the new reality. An important characteristic of companies that thrive in the stampede of these Giants, is the ability to recognise that they are not just disruptors but also enablers. Embracing change instead of fighting it will be key to survival. We present some guidelines that can help companies to remain relevant and not get trampled in the stampede of the Digital Giants.

The stampede of the Digital Giants continues A select group of companies is pushing the boundaries of digital technology, transforming business and everyday life. Some of them – notably Google, Apple, Facebook, and Amazon – have grown into true Digital Giants. They are disrupting, exploring and creating new markets through an unprecedented wide range of complex activities. They do not shy away from entering new markets when they see potential in leveraging their technology and introducing innovative business models, thereby thoroughly reconfiguring existing value chains.

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